But the 8-hour workday is too profitable for big business, not because of the amount of work people get done in eight hours (the average office worker gets less than three hours of actual work done in 8 hours) but because it makes for such a purchase-happy public. Keeping free time scarce means people pay a lot more for convenience, gratification, and any other relief they can buy. It keeps them watching television, and its commercials. It keeps them unambitious outside of work.
We’ve been led into a culture that has been engineered to leave us tired, hungry for indulgence, willing to pay a lot for convenience and entertainment, and most importantly, vaguely dissatisfied with our lives so that we continue wanting things we don’t have. We buy so much because it always seems like something is still missing.
Oh, won’t you stay with me?
'Cause you're all I need
This ain’t love, it’s clear to see
But darling, stay with me
This is the same gorgeously animated, acclaimed franchise that devotes an entire subset of game play to tree-climbing. Swinging from limb to limb high above the incredibly detailed world? High on the priority list of Assassin’s Creed features. Putting a single woman into an active role in the game? Nah.
This is the same studio that employed a visual effects team of over 40 people in order to design the unique properties of snowflakes. Literally, the women of Tangled and Frozen were less distinguishable to Disney animation software than a pile of snow.
The tangle of issues and layers of sexism that contribute to this situation is overwhelming, but at the core is the fundamentally flawed way women are portrayed in comics, animation, and gaming: a feedback loop of sexual objectification and industry complacence.
When you perpetuate the idea, across various art-based mediums, that women in drawn art, comics, and animation must and should look and move with flowy, exaggerated gestures, graceful movements, and hips, chest, and ass thrust forward in order to pander to the male gaze at all times, then you make it easier, later on, to use your own sexist animation and art standards as an excuse for why you don’t have more women.
We take you on a visual walk-through of the gaming industry and animation culture’s resistance to making women look, act, and move like human beings.